More and more people are signing up for social media each year. As we see a growth in individual users on social media, we also see a growth of businesses entering the social media world. It seems as though even sidewalk hot dog vendors have their own Twitter accounts nowadays!
Personally, I love seeing the social media movement for businesses. Though, I see many business owners forgetting that SOCIAL MEDIA means BEING SOCIAL through various media outlets.
Forget the suit and tie appearance in the social media world. Kickback, let your brain relax and have some fun. Of course, you want to maintain the integrity of your brand (so don’t start acting like a complete goofball), but show the lighter side of your business.
Telling jokes, sharing interesting photos and videos pertaining to you business and talking to your followers are all great ways to BE SOCIAL in the social media world.
Now, it’s okay to tighten up that tie every once in a while by talking strictly business with your followers; in fact, you need to! But don’t be that guy who only ever posts “10% off my products. Buy today!”. Your followers will quickly lose interest and you’ll end up talking to yourself only.
Take a look at the 4 E’s of Social Media, and that will help guide you in the right direction of using social media effectively for business.
So remember, when using social media, DON’T FORGET TO BE SOCIAL!
Did I mention… BE SOCIAL!
